As Hollywood바카라 게임 웹사이트s strikes hit Labor Day, how studio chiefs misread the writers room
If Hollywood studio chiefs have a reputation as skilled dealmakers, a Labor Day that finds their key employees after four months underscores just how badly they misread the writer's room.
Video above: Hollywood strike fan questions answered
The history of Hollywood labor actions has seen major companies rely on their deeper pockets to absorb the pain and wait out their employees. Arguably, that advantage appears even more pronounced today, with the studios joined at the bargaining table by huge corporations like Amazon and Apple, which operate their own streaming services as they expand into the programming game.
The studios, whose Alliance of Motion Picture and Television Producers is known as the AMPTP (of which CNN parent Warner Bros. Discovery is a member), clearly seem to have anticipated that scenario unfolding in these negotiations. Whether true or not, the perception that the goal was to crush guild resistance was stoked by a now-notorious quote attributed to an anonymous executive on the trade website , 바카라 게임 웹사이트The endgame is to allow things to drag on until union members start losing their apartments and losing their houses.바카라 게임 웹사이트
What the studios somehow missed, or chose to ignore, was the shared belief by the guilds representing writers and actors that this represents an inflection point for the entertainment industry, forcing them to take a stand now. So rather than shaking their resolve, such inflammatory sentiments strengthened it, based on the assumption that it바카라 게임 웹사이트s better to bite the bullet and stick together now, hoping to avoid another extended work stoppage over the next contract, or the one after that.
Indeed, writers and actors have rallied around the notion their current sacrifices will benefit not just them but the generations that follow them. As a model for that, they point to 1960 바카라 게임 웹사이트 the last time the Writers Guild and Screen Actors Guild struck at the same time when Ronald Reagan was president of the latter 바카라 게임 웹사이트 that yielded signature concessions regarding residuals, or performers sharing in studio revenue over time.
While studios might not have much credibility when it comes to pleading poverty, they have a point fretting about the future. The shift toward streaming has upended the traditional consumption of both movies and television, casting dark clouds over their business.
Disney CEO 바카라 게임 웹사이트 usually one of the most polished corporate leaders 바카라 게임 웹사이트 gave the guilds billboard fodder by seeking to drive home that warning, telling an interviewer what they바카라 게임 웹사이트re seeking is 바카라 게임 웹사이트not realistic,바카라 게임 웹사이트 citing the fragility of the current climate.
It바카라 게임 웹사이트s hard to deny that Hollywood 바카라 게임 웹사이트 whose fortunes have often been built and shaken by new technology 바카라 게임 웹사이트 has reached another crossroads. Although writers and actors can legitimately say that the current streaming-driven malaise isn바카라 게임 웹사이트t their fault, it is their problem too, especially if the companies cut back on production, which is a legitimate concern.
Still, executives like Iger have become poor messengers for fiscal responsibility. Guild leaders shrewdly turned the conversation back to studio bosses바카라 게임 웹사이트 stratospheric income levels, citing, for example, the $50 million earned by Netflix CEO Ted Sarandos in 2022, prompting a non-binding shareholder vote rejecting the company바카라 게임 웹사이트s executive-compensation packages in June.
While minutia about residual payments and how many writers a streaming series employs don바카라 게임 웹사이트t lend themselves to debate in the court of public opinion, the studios do appear to have lost that battle, as traditional efforts to undermine support for 바카라 게임 웹사이트greedy바카라 게임 웹사이트 actors and writers 바카라 게임 웹사이트 whose best-paid members earn millions as well 바카라 게임 웹사이트 have largely failed.
In terms of public perception, argued persuasively that the studios have already lost the PR war, signaling that it바카라 게임 웹사이트s time to swallow their collective pride and make a deal.
Of course, meeting most of the guilds바카라 게임 웹사이트 demands will cost the studios additional millions each year, likely heightening financial pressures that have already resulted in layoffs and spending cuts. In that sense, settling the strikes won바카라 게임 웹사이트t necessarily put an end to Hollywood바카라 게임 웹사이트s growing (or perhaps more accurately, shrinking) pains.
Yet if these giant companies still think making movies and TV shows, whatever the challenges, is a business worth being in, they바카라 게임 웹사이트re going to need somebody to write and act in them. And while guild members would love to get back to work, the one thing they바카라 게임 웹사이트re not going to do after months on the picket lines, whatever the studio바카라 게임 웹사이트s strategic game plan when the strike began, is roll over and play dead.