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'Homegrown campaign': Mother uses billboards to ask for kidney in hopes of reaching donor
KCRA Staff
'Homegrown campaign': Mother uses billboards to ask for kidney in hopes of reaching donor
UNITED STATES ARE WAITING FOAR DONOR KIDNEY. AND RIGHT NOW, A SACRAMENTO MOTHER HAS SOME HIGH PROFILE HELP. IN FACT, THERE바카라 게임 웹사이트S A GOOD CHAENC YOU HAVE ALREADY SEEN HER PLEA FOR HELP. REPORTER: ALONG NORTHBOUND INTERSTATE 5 BY THE SACRAMENTO INTERNATIONAL AIRPORT. >> IT바카라 게임 웹사이트S SOMETHING WE FEEL OBLITEGAD TO DO. REPORTER: STANDS A BILLBOARD, I NEED K AIDNEY TRANSPLANT, WITH A PHOTO OF CYNTHIA HALL AND HER PLEA TO THE COMMUNY.IT >> THERE ARE STILL HUNDREDOFS THOUSANDS OF PEOPLE, LIKE ME, WAITING FOR A DONOR. >> SHE IS AT COMPLETE KIDNEY FAILURE. REPORTER: ART AND CYNTHIA HALL READ THE WORDS THAT HAVE BEEONN THEIR MIND FOR YEA.RS >> SIX YEARS AGO, I GOT A PHONE CALL FROM MY DOCTOR THAT MY KIDNEYS ARE SEVERELY DAMAGED. WE KNEW WE WOULD BE AT THE PNTOI WHERE WE ARE ANOW.T REPORTER: THE POINT WHERE THEY NEEDED TO EXPAND THEIR OUTREH.AC >> WE HAVE BEEN DOING A HOMEGROWN CAMPAIGN, IF YOU WILL. MAKING FLYERS, PUTTING THEM UP AT BUSINESS.SE WE HAVE DONE SOCIAL MEDIA CAMPAIGNS. >> I THOUGHT, I NEED TO TAKE THIS TTHO E NEXT LEVEL TO SEE WHAT바카라 게임 웹사이트S POSSIBLE TO DO AND THAT바카라 게임 웹사이트S WHE ERI THOUGHT, TRY A BILLBOARD. >> WHEN WE FORMED OUR COMPANY, WE WANTED HTOAVE BUSINESS WITH PURPOSE. THIS IS THE HIGHEST PURPOSE WE CAN PROBABLY DO. REPORTER: THAT바카라 게임 웹사이트S WHEN MARQUEE MEDIA RECEIVED A CALL FROM A FRIEND WHO HEARD ABOUT THE HALL FAMI.LY >> WE HELP COMPANIES AND BRAND SELL PRODUCTS, HELP THEIR BUSINESSES ALONG, BUT WE CAN HAVE A HIGHER CALLING TO HELP SOMEBODY GET A KIDNEY AND SAVE A LIFE, ITS JUST SOMETHING IMMEASURABLE. REPORTER: THIS IS ONE OF 11 BILLBOARDS ACROSS THE SACRAMENTO REGION, REACHING TWO MILLION PLUS PEOPLE EVERY WE.EK AND ONE OF DOZENS OF BILLBOARDS ACROSS THE COUNTRY. >> I CAN바카라 게임 웹사이트T BELIEVE THIS, I C바카라 게임 웹사이트N' BELIEVE THIS IS HAPPENING. >> WE MUST HAVE SAT IN THE CAR FO45R MINUTES AND GIGGLED LIKE LITTLE KIDS, JUST LOOKING ATHE T BILLBOARD IN DISBELIEF, FROM THE BOTTOM OF OUR HEARTS, WE AREO S THANKFUL FOR THIS. >> HOPEFULLY WE CAN RAISE MORE AWARENESS ABOUT KIDNEY DISEASES, THERE ARE MILLIONSF PE OOPLE OUT THERE WITH THIS DISEASE ANTHEYD DO NOT KNOW THEY HAVE IT . >> IF ANYTHING COMES OF LAL THIS, BESIDES HER GETTING A KIDNEY DONOR, IS RAISING THE AWARENESS OF KIDNEY DISEASE OUT THERE. REPORTER: AND ON THEIR 4-YEAR WEDDING ANNIVERSARY THEY ARE HOPING FOR THE CALL THAT WILL GIVE CYNTHIA A SECOND CHANCE AT LIFE. >> WE ARE THANKFUL FOR SOMNEEO LIKE YOU, YOU ARE WILLING TO PUT YOUR LIFE, STEP FORWARD AND HELP THOSE WHARO E IN NEED RIGHT WNO >> I GOT TO DO EVERYTHING I CAN AND I WILL DO EVERYTHING I CAN TO GET THE WORD OUT FOHERR >> IT MEANS THE WORLD TO US AND MY SON, HE바카라 게임 웹사이트14.S I WANT TO SEE HIM GO TO COLLE, I WANT TO SEE HIM GET MARRIED, I WANT TO BE WITH HIM AND THIS WILL GIVE ME A CHANCE TO LE MYIV LIFE TO THE FULLEST.
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'Homegrown campaign': Mother uses billboards to ask for kidney in hopes of reaching donor
KCRA Staff
Some 90,0000 people in the United States are awaiting a kidney donation. One California mother took it into her own hands to try and get a donor, and you've probably already seen her plea for help.Along northbound Interstate 5 by the Sacramento International Airport stands a billboard. "I need a kidney transplant," said Cynthia Hall. Hall hopes that with her billboard she will reach the right person. "Six years ago, I got a call from my doctor that my kidneys are severely damaged," Hall said. Her husband Art said they knew they would reach the point where they needed to expand their outreach one day. "We have been doing a homegrown campaign, if you will," Art said. "Making flyers, putting them up at businesses. We have done social media campaigns. I thought I need to take this to the next level to see what's possible to do and that's where I thought I would try a billboard." That's when Marquee Media received a call from a friend who heard about the Hall family."When we formed our company, we wanted to have business with purpose. This is the highest purpose we can probably do," said Jeff Joaquin with Marquee Media. There are 11 billboards across the Sacramento, California, region, reaching about 2 million people every week. There are also dozens of billboards across the country. "We help companies and brands sell products, help their businesses along, but we can have a higher calling to help somebody get a kidney and save a life, it's just something immeasurable," Joaquin said. The Hall family hopes it raises more awareness about kidney diseases."There are millions of people out there with this disease and they do not know they have it," Cynthia said. "If anything comes of all this, besides her getting a kidney donor, is raising the awareness of kidney disease out there," Art said.The hope is that on their four-year wedding anniversary, they will get the call that will give Cynthia a second chance at life. "It means the world to us and my son, he's 14. I want to see him go to college, I want to see him get married, I want to be with him and this will give me a chance to live my life to the fullest," Cynthia said.If you would like to help you can reach the Hall family at akidneyforcynthia@gmail.com or at 916-276-7603.Watch the video above for the full story.

Some 90,0000 people in the United States are awaiting a kidney donation. One California mother took it into her own hands to try and get a donor, and you've probably already seen her plea for help.

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Along northbound Interstate 5 by the Sacramento International Airport stands a billboard.

"I need a kidney transplant," said Cynthia Hall.

Hall hopes that with her billboard she will reach the right person.

"Six years ago, I got a call from my doctor that my kidneys are severely damaged," Hall said.

Her husband Art said they knew they would reach the point where they needed to expand their outreach one day.

"We have been doing a homegrown campaign, if you will," Art said. "Making flyers, putting them up at businesses. We have done social media campaigns. I thought I need to take this to the next level to see what's possible to do and that's where I thought I would try a billboard."

That's when received a call from a friend who heard about the Hall family.

"When we formed our company, we wanted to have business with purpose. This is the highest purpose we can probably do," said Jeff Joaquin with Marquee Media.

There are 11 billboards across the Sacramento, California, region, reaching about 2 million people every week. There are also dozens of billboards across the country.

"We help companies and brands sell products, help their businesses along, but we can have a higher calling to help somebody get a kidney and save a life, it's just something immeasurable," Joaquin said.

The Hall family hopes it raises more awareness about kidney diseases.

"There are millions of people out there with this disease and they do not know they have it," Cynthia said.

"If anything comes of all this, besides her getting a kidney donor, is raising the awareness of kidney disease out there," Art said.

The hope is that on their four-year wedding anniversary, they will get the call that will give Cynthia a second chance at life.

"It means the world to us and my son, he's 14. I want to see him go to college, I want to see him get married, I want to be with him and this will give me a chance to live my life to the fullest," Cynthia said.

If you would like to help you can reach the Hall family at akidneyforcynthia@gmail.com or at 916-276-7603.

Watch the video above for the full story.